Turn the tire around 300-350 rpm.
Wet the tire with Windex non-ammoniated window cleaner.
Firmly hold the belt sander with two hands. Sand using primarily the nose of the belt sander across the tire at a 90* angle to the direction of rotation.
Use minimal sanding pressure.
The resulting finish will be about 30* depending on the rpm of your lathe/finishing stand & the rpm of your belt sander.
After you've made a couple of passes each direction, change belts to a finer finish if desired and repeat the process.
Be sure to keep the tire "wet" to keep it cool as you sand/grind.
I use a household scrub brush to final wipe the tire clean while it's turning, and finish up with blowing off any dust or rubber particles with compressed air.