Bell came up with the cheap head cheap helmet slogan back in the 70-80's. Since then, helmet technology has gone up through the roof. Coincidently Bell makes some of the most reasonably priced SFI rated helmets on the market in comparison to Simpson, Impact, ect ect. That slogan applies to an extent but please tell me how a $500 Simpson is better then a $400 Bell helmet. People have abused the slogan to death, more money doesn't always make a safer helmet. I'm not saying that a Walmart helmet is good enough but you don't need to spend a thousand dollars to get a good safe piece. Go get a good head an neck restraint system (Valhalla or similar) to go along with a good helmet.