Character and raceability (did I just make up a word?) are not traits that were acknowledged during the building boom in NASCAR. "Venue" was all the rage, with California and Chicagoland, trying to sew up the large markets. Well, after all the new wore off, these "flavor of the month" fans in the large markets abandoned the sport as just another designer coffee, and the sanctioning body had already outpriced its core audience as well as closing their local tracks. Factor in the billion-dollar network TV deals, and NASCAR has found itself among other sports we would rather watch from home instead of paying hundreds to see in person.