NKA Partners with RockAuto.com as "Pit Pass" Sponsor

Mike Burrell

New member
National Karting Alliance announces new partnership with RockAuto, LLC.

Noblesville, IN- NKA is proud to announce a new partnership with RockAuto LLC, a leading supplier of automotive parts online. RockAuto is the title sponsor of NKA’s TrakPASS pit pass program, and is supplying wristbands to all NKA tracks and events in 2014.

“We’re excited to have RockAuto on board with NKA,” states Mike Burrell, NKA COO. “RockAuto has been a huge supporter of short track racing nationwide, and it’s great to see they see the value in marketing through karting.”

Through this partnership, NKA is also happy to announce a website link that karters can use to order from RockAuto and allow their purchases to be traced back to their marketing efforts through karting. “We urge all karters to use this link when ordering from RockAuto so they know karting is an effective way to market their business,” continued Burrell. The web link is: http://www.rockauto.com/index.php?a=NKA.

As in the past, NKA pit passes are available in four colors, and feature a “white box” for stamping the event date or logo to provide tracks and promoters added security. Soon, contests and other programs will be announced where karters can participate with NKA and win monthly drawings including RockAuto gift certificates!

About NKA:
NKA is a 27-year old company best known for providing pit pass programs, rulebook, and other track services to karting facilities nationwide. The NKA has close to 300 member tracks from coast-to-coast. For more information on NKA visit www.nkaonline.com or feel free to call 317.774.7021.

About RockAuto.com:
Based in Madison, WI since 1999 RockAuto ships thousands of auto parts from over 200 manufacturers to customers on every continent except Antarctica-including APO/FPO addresses. The RockAuto catalog is updated daily with mechanical parts like brake pads and shock absorbers, body parts like bumpers and mirrors, interior trim like door handles and carpets, and major assemblies like steering gears, CV axles, engine long blocks, and complete transmissions. The RockAuto catalog is expanding constantly. Someday, it may be possible to build an entire car using parts from RockAuto!

Yeah, I've bought a few parts from there and after the "off-road" on-road driving we've been doing lately here in the 18" of snow we got, I'll probably need more...

It's a pretty cool approach RockAuto has to marketing in racing at the grassroots level, sponsoring pit passes! We (all of "hobby racing") need more companies to see the buying power of our end of the sport (versus professional racing like NASCAR or Indycar). For example, this saved us (NKA) a lot of money; therefore, allowing us to either keep pit pass rates the same to our tracks & series and/or to use that money to re-invest in another program that grows karting!
Okee doke. I graduated Good o'l Wisc.!! Have to check them out to seeif they have anything for my 70 Javelin I am restoring.
Do you know when NKA will have their new packs out for tracks to reup for the new year? Hoping to have our certificate an bands by 2-1 if possible??
Do you know when NKA will have their new packs out for tracks to reup for the new year? Hoping to have our certificate an bands by 2-1 if possible??

Call Nicci for details: 317-774-7021
However, you should have or be able to have them by 2-1 no problem. Nothing changed in our program (except the RockAuto.com wristbands) from 2013, so renewal will be easy!