Why do YOU go to karting trade shows?

Crews103

Member
Do you go with the intent of buying particular things? If so what do you go there to buy and why do you buy it there? Or do you just go there with no particular plan and just buy impulsively things that look like a good deal? If that's the case what are examples of things you would buy if it were a good deal? I'm just trying to feel out what you would like to see vendors taking to tradeshows to sell at a better price than they normally would sell it
 
Engine parts, finished products, kart parts, kart apparel, rim and tires, new model chassis.
Most is offered at a modest discount.
PLUS there are manufacturers reps, to answer questions karting related.
 
I can speak for the vendors' side of things I suppose....
As a dealer/engine builder walking a trade show, we go to meet manufacturers and distributors, see new importers and manufacturers that we hadn't heard of previously, find out what's the latest greatest on the market, meet/greet folks that we only ever get to hear their voice on the other end of the phone, negotiate pricing, and more.
If we set up at a show, it's often just the same as above, but as a supplier. We also spend a fair amount of time with our customers, again many whom we've never met face to face. It's always a pleasure to meet folks first hand at events like these. Now, if it's a retail event, we do well to not only show products that best represent our company (ie race-ready Lo206 packages), but to also bring items that are expensive to ship (ie kart lifts, sets of tires, oil, bodies, engines, etc.) Now, we also do well with many small items that folks like to pick up and carry through the show (ie bolt-on engine items, shiny billet parts, anodized wheel hubs, and the sort.) Stuff with "bling" that folks get excited about seeing first hand and pick up as impulse purchases.

If, after the end of the day, we realize that we barely made enough profit to cover the show expenses, it's not to be worried about. The purpose of a trade show is to gain valuable exposure for your brand/name. The phone always rings after a good show, whether or not the day itself was profitable or not. Many times the connections we make with current customers or even future customers come to fruition over the phone in the days following a good show. This is where you BUILD relationships and your business.



-----
Thanks and God bless,
Brian Carlson
Carlson Racing Engines
Vector Cutz
www.CarlsonMotorsports.com
27 years of service to the karting industry
Linden, IN
765-339-4407
bcarlson@CarlsonMotorsports.com
 
Back
Top