It's always a clash when the culture of mass marketing (TV) personality, star of the week is applied to a performance oriented sport, and performance oriented viewers/fans.
The advertising world is made up of cult driven, light weight people who would be "stars" or is it now "super-stars" with "super-duper-stars" waiting on deck.
Visualize a crew of guys building a brick house. Public media wants to see the workmen's faces, know their personal lives, blood type, and who they are sexing with....gender and race being the focus.
THOSE are the people the TV aggrandize.
If you and me, are watching this same house being built, we hone in on those few guys who are getting the most done, well done, in the building process.
Thus lies the clash in cultures.....producers, bringing value in their work, contrasted with percieved "glamor" but with minimal results. This is heart of the clashes concerning Danica. One section of the public is being fed her feminine wiles, while another looks for a successful race car driver. She is about at a medium level in both.
When she gets a little older, some wrinkles and some sagging "stuff" appears on her, public media will drop her...in favor of the next glamor puss, talent level never being a factor.
If you don't like Danica....be patient....she is on the down side of her "looks" career, and right about where her talent takes her, racing wise.
She didn't wreck near as many cars as the new male "young guns" being touted as the next great generation of drivers.
To bad this new "next generation" doesn't realize they are driving race cars, not bulldozers.